Break the cycle

    Mostly in rural areas, the indirect cost of education is still referred to by families as “lost income” or loss of earnings. Although difficult to estimate, it often leads to parents’ reluctance to enroll their children in school. Rather than opt for schooling, parents prefer to send their children to work to increase the family income.
In the long term, the desertion of schools will lead to an illiterate, frustrated, ill-equipped, and poorly exploited population, inevitably reinforcing the fragility of Cameroon, and of Africa in general. Faced with this calamitous prospect, we have put in place solutions to reduce or even eliminate these inequalities, in order to promote opportunities.

Training, accountability and empowerment
In order to break the vicious circle (under-schooling-analphabetism-unemployment-precariousness-rural exodus-frustration-urban plagues) in which rural communities are plunged, Pierre Thierry Noah Foundation sets up a special schooling program for children in rural areas who present a strong academic potential.
The social environment from which they come from should no longer be an obstacle to their personal achievement. On the contrary, it is relevant to equip them to improve their original environment, without alienating it. This is what makes this project special: schooling reinforced by training, empowerment and autonomy.

Betta Place : a better place for tomorrow’s heroes

Goals                                                                                  The project aims to facilitate access to quality education for disadvantaged children from rural areas in order to reduce inequalities of opportunity in the African society of tomorrow.
The specific objectives are as follows:
1. To provide the beneficiaries with a healthy and serene schooling through a
financial coverage
2. To initiate the beneficiaries to innovative trades for the achievement of the objectives of sustainable development
3. To strengthen the beneficiaries’ capacities of autonomy to better prepare their life as a young adult.

Target audience

Targeted Countries:
Sub-Saharan African countries are all involved in this project. However, for greater efficiency in the long term, the pilot project will be carried out in the Central Cameroon region. It can then be successively applied to other regions of the country when the pilot bears fruit.
Beneficiary Profile:
Beneficiaries are 10 to 11 year old students, enrolled since Cours Préparatoire, enrolled in a rural elementary school that is declared to the Ministry of Basic Education, with serious operational difficulties.
Total number of beneficiaries :
The project will include a total of 30 children, with 18 girls for 12 boys, for the first edition.


 Program components

Component n°1: Support the education of disadvantaged children

     The Betta Place project first provides full coverage of school fees for its beneficiaries. This includes annual registration fees, boarding school fees, textbooks and school supplies, uniforms and other accessories. The goal is to limit as much as possible the factors of regression or failure to allow the beneficiaries to have the best conditions to express their talents.

Component n°2: Introduction to innovative professions for the achievement of the SDGs

The goal here is to introduce them not only to the notions of sustainable development, but also to the employment opportunities that this theme has to offer. In other words, it is a question of offering students activities related to the following themes
– The circular economy: recycling campaigns for waste from the school environment (notebooks, books, uniforms), training in the restoration of old or abandoned objects, initiation to composting, etc.
– Sustainable agriculture: introduction to innovative agricultural techniques, to the notions of food processing and conservation, etc.
– Renewable energy: initiation to the techniques of installation and repair of solar panels, notions of biogas and biofuel, etc.

Component n°3: Youth Empowerment Capacity Building

It is important to ensure the sustainability of the project by investing in specific training and tailored mentoring. In other words, to provide beneficiaries with training in the following areas before they graduate from high school:
Digital activities: graphic design, digital communication, web writing, content production, SEO reference, UX/UI design, etc.
– Manual activities: driving, craftsman-repairer, sewing, cooking, aesthetics, buying and selling products, logistics, etc.
– Financial empowerment: concept of budgeting, personal savings, small-scale investment, etc.
– Entrepreneurship and leadership: awareness of business creation and management, business opportunities in rural areas, gender issues, responsibility, solidarity and community, etc.

Promoting quality, inclusive and responsive schooling

Expected results
The immediate expected results are as follows
– 30 scholarships including full funding of schooling for the secondary cycle have been granted;
– Beneficiaries have received specific training on sustainable development concepts and
The beneficiaries have received specific training on sustainable development and innovative trades;
– Beneficiaries have acquired the financial autonomy to manage their lives as young adults


– The creation of 30 youth profiles capable of developing their locality of origin
– The promotion of the importance of schooling in rural areas
– The creation of a productive synergy between the different actors of the project
– The creation of direct and indirect jobs for the realization of the project
– The increase of the schooling rate in rural areas
– The increase of school performances in rural areas
– Acquisition of the good practices of the ODD and the values of solidarity
– The promotion of a good quality, inclusive and responsive schooling
Download the concept note here to learn more

For more information:
Mrs Patricia NOAH, President of the fondation
Phone : +49 172 6654131 (WhatsApp)
Email :
Mrs Talulah ESSAM, Program Coordinator                                                                                                                                                Phone : +237693872935 (WhatsApp)
Email :